Next, we clean up the dataset by renaming a couple columns and dropping a few unnecessary ones. (The full dataset that this one is derived from contains over two million articles!) This dataset contains 143,000 news articles from 15 major publications, but we’re just using the first 20,000. In building the app, we start with a dataset of news articles from Kaggle. However, if we were to copy and paste the text from one of the articles in our database, the results for the plagiarized article come back with a 99.99% match! You are data driven, strong in analytics and work independently.As you can see, when original content is used as the search input, the match scores for possibly plagiarized articles are relatively low. In case of successful tests, you support the team in implementing the changes on the website and i nspire, train & support other colleagues regarding CRO. You design your own experiments within Figma or other designs tooling and gather q ualitative insights from customer interviews, user testing or other techniques. You own the testing infrastructure (currently Google Optimize and Amplitude), and lead the experimentation efforts. You m onitor all conversion rates and funnels, create a CRO testing roadmap and you c ontinuously improve our pages to increase the conversion rates and quality. Together with the marketing team and product teams you come up with new ideas for A/B testing and create and monitor the A/B tests. In Amplitude you will create dashboards to get a good overview of the conversion of all funnels. The CRO specialist will lead the A/B testing efforts within Scribbr. For this growth to continue, it will require marketing more focused on local markets, expanding the team, and launching new marketing channels and partnerships. So far, Scribbr has grown primarily based on successful SEO and content marketing.

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